
Dr. Erin Sheffield
Oral and Maxillofacial Surgeon
People are starting to notice me. I’ve been making spicy content (and not vanilla) and the engagement has been so much better!
“Sometimes I get nervous to push post, but it’s working.”
WHAT’S ACTUALLY WORKING · LIVE MASTERCLASS WITH JEN GOTTLIEB
Learn one repeatable format for turning the questions your clients already ask into content that builds trust. Then watch Jen apply it to one attendee’s business live in 20 minutes. No ten-step system.
For coaches, consultants, founders, speakers, and practitioners (not influencers).
100% free · Drop your IG handle on the next page to be coached live

A real demonstration. An approach you can use.
WHO THIS IS BUILT FOR
If you’re a coach, consultant, doctor, founder, speaker, or practitioner who posts, gets nothing back, and has no idea what to post next, you’re in the right room.
Bring the question people always ask you. Leave with a clearer way to answer it.
REAL RESULTS FROM INFLUENCE MEMBERS
Real people. Their own words. Their experiences working with Jen.

Oral and Maxillofacial Surgeon
People are starting to notice me. I’ve been making spicy content (and not vanilla) and the engagement has been so much better!
“Sometimes I get nervous to push post, but it’s working.”
11,000+ new followers
“I repurposed a carousel that had done marginally well.”
Allison describes turning a carousel into a talking-head video, then seeing her audience grow.
50,000+ new Instagram followers in two months
“I have a steady stream of leads, and my coaching practice is basically on a waiting list.”
Actual, self-reported member experiences inside INFLUENCE, not outcomes from this masterclass. Individual outcomes depend on your background, effort, and market factors.
THE REALITY CHECK
You know your stuff cold when a client is in front of you. So why does Instagram feel like homework you never finish?
If you use Instagram to get clients, you’ve probably asked some version of these.
And the quiet one underneath:
“I post, nothing happens, and I don’t know what to post next.”
How do I come up with ideas?
How do I batch without losing a week?
How do I repurpose?
What’s actually working?
How do I get people to follow?
How do I attract people who can hire me?
You don’t have to solve everything at once.
Start with the question your best clients already ask.
Jen will show you one format for answering it clearly, then apply it to someone in the room. You’ll see the thinking behind the content, so you have a clearer place to start.
WHAT YOU’LL LEAVE WITH
A useful breakthrough you can take into your next post.
Recognize the question your ideal clients keep asking, and understand why it’s a better starting point than another blank caption.
Learn one way to turn your answer into content that makes your expertise clear, without trying to become someone else online.
See what Jen keeps, what she changes, and why. Learn how to make those same decisions for your own Instagram.




COME LIVE. IT COULD BE YOUR ACCOUNT.
Bring the question you keep getting asked and the account you want to grow. You’ll see how to apply the format to your own expertise. Share your Instagram handle after you register for a chance to be coached live.

MEET YOUR HOST
Jen is the co-founder of Super Connector Media and the author of the WSJ & USA Today national bestseller BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream.
She is also the founder of INFLUENCE, a 12-month mentorship where coaches, consultants, founders, speakers, and practitioners work on how they show up across social media, speaking, and sales.
Before building her training company, Jen worked as a television host, Broadway performer, and sold her PR agency in 2022. In this class, she brings that experience to a question you face every week: what should I actually post?
You don’t need a polished grid.
Bring what you know. Watch Jen transform it live.
A FEW THINGS YOU MIGHT BE WONDERING
Coaches, consultants, founders, speakers, and practitioners who use Instagram to support their business and are tired of guessing what to post. Bring real expertise and a real question your clients ask you.
No. There’s no follower minimum. We’ll focus on making your expertise clear to the right people and understanding a format you can apply to your own content.
After registration, you can choose to share your Instagram handle and a question clients ask you. Jen may select your account for live coaching. Participation is optional, selection isn’t guaranteed, and everyone can learn by watching the demonstration.
No. This one is live only. Jen is coaching real attendees on their accounts in real time, so the only way to get it is to be there. Put it on your calendar now.
Yes. At the end, Jen will introduce INFLUENCE, her 12-month mentorship for people who want ongoing coaching, personalized feedback, and support applying this work across their business. You can use what you learn in the masterclass whether or not you join.
TUESDAY, OCTOBER 27 · 2:00 P.M. EASTERN
One question. One repeatable format. A clear place to start every time.
What’s Actually Working · Live online · Free